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Liverpool font 20184/11/2023 ![]() ![]() We had, in very good faith, looked at what we were seeing on a global basis and particularly stuff that was coming into the UK. In further comments to the Liverpool Echo, Moore said: “We underestimated the reaction to it. ![]() “I would also like to take the opportunity to reiterate our thanks to all those who engaged with us throughout this process, most notably independent traders and local football clubs.” Nevertheless, we accept the decision and the spirit in which it has been made. Peter Moore, the club’s chief executive officer, said: “It should be stressed that our application was put forward in good faith and with the sole aim of protecting and furthering the best interests of the club and its supporters. ![]() We will, however, continue to aggressively pursue those large-scale operations which seek to illegally exploit our intellectual property and would urge the relevant authorities to take decisive action against such criminal activity wherever it exists.” In a statement, Liverpool FC said: “The club accepts the decision that has been taken by the Intellectual Property Office, due primarily to what the official judgement cites as ‘the geographical significance’ of Liverpool as a city in comparison to place names that have been trademarked by other football clubs in the UK.
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